Determining property values depends more than ever on professional expertise and competence, the best use of technology, and approaching the pricing assignment from various perspectives.
Enhance your skills in pricing properties, creating CMAs, working with appraisers, and guiding clients through the anxieties and misperceptions they often have about home values with the PSA certification.
About PSA®
Designed for real estate professionals at all experience levels and those working with either buyers or sellers, the National Association of REALTORS® PSA (Pricing Strategy Advisor) certification provides a framework for understanding:
The purpose and benefits of CMAs
Terminology of pricing and valuation
The Code of Ethics as it relates to pricing
How to identify appropriate comparables, and where to find information about them
The role of supply and demand in pricing
How to adjust comparables
Specific challenges and special situations in making adjustments
How to guide clients through the CMA
How to work with appraisers
How to hone your pricing skills and practices
Professional Real Estate Training With
A. Shane Mask
Shane Mask
CRB®, ABR®, SRS®, SRES®, C-RETS®, ePro®, PSA®, AHWD®
Shane is a “lifer” in the real estate industry having been licensed right out of high school in 1990, listing over 100+ expired listings in his first year in the business. Shane is a seasoned and accomplished real estate professional with over 35 years of experience in real estate sales, coaching, marketing, educating, motivating, and mentoring.
As a licensed Real Estate Broker in GA FL SC & AL, Shane is the founder and broker of The American Realty and has provided broker guidance to over 1500 agents since 1999. Shane is also a licensed Mortgage Loan Originator in GA FL & SC and was previously a licensed real estate appraiser in GA. Shane is the founder of American Real Estate University, a proprietary CRD school in GA FL & SC training over 100,000 agents nationally since its inception in 1999.
Shane teaches many NAR courses as well as contracts, license law, prospecting, and The Code of Ethics. Shane is known for his humorous storytelling style of teaching and real estate dad jokes.
