SRES® Seniors Real Estate Specialist
Get Ready For The Baby Boomers.
A generation of opportunity. Right at your fingertips.
2 DAY WORKSHOP - For Real Estate Professionals That Want to Stand Out in a Boomer’s Market
Baby Boomers represent the largest and wealthiest group of buyers and sellers in the country.
Understand what motivates this growing market and how to address their needs with the
prestigious SRES® designation.
This two-day training program offers real estate professionals the unique opportunity to learn
and build key skills in counseling adults age 50+ through selling their family home, buying
rental property, moving to a senior community, among many other issues. Seniors Real Estate
Specialists® learn how to:
• Identify the power of generational demographics
• Develop and maintain relationship marketing skills
• Counsel rather than sell to seniors
• Understand the implications of tax laws, probate and estate planning