Which Niche?

Master Your Marketing with Real Estate Niche Selection

Tue Aug 27, 2019 11:00am to 02:00pm
2019/08/27 11:00:00 2019/08/27 14:00:00 America/New_York Class - Which Niche? Class - Which Niche? Heritage Point - Piedmont Residential - 228 Freedom Parkway - Hoschton , GA
Heritage Point - Piedmont Residential
228 Freedom Parkway - Hoschton , GA
Registration Closed

Which Niche?

Do you know who your Ideal Client is?

Learn how to identify buyers and sellers that will help you focus your real estate marketing efforts.

By understanding the power of customer segmentation, you will be able to identify the clients that will contribute to the growth of your real estate business.

Explore common real estate target audiences, how to uncover their key wants and needs, and content marketing strategies for connecting with them.

Professional Real Estate Training with

Micaela Benn

Micaela has been a REALTOR® since 2010. She is an energetic, results-driven professional marketing strategist that uses online and group coaching platforms to teach real estate professionals how to leverage their personal brand using content management strategies that attract their ideal clients. When Micaela began her real estate career during the economic downturn, she gravitated toward real estate investors as her primary client focus. Today, Micaela still works with real estate investors, but is also passionate about working with Seniors as a Seniors Real Estate Specialist®.

Micaela is from Cleveland, Ohio, and holds both an undergraduate degree in Marketing and a Masters in Business Administration, Marketing & Supply Chain Management. She earned 16 years of corporate marketing experience in Sales, Market Research, Brand Management, and Product Management with several Fortune 200 companies in the consumer packaged goods and business-to-business industries. Micaela belongs to the Atlanta Commercial Board of Realtors as well as the NAMAR Board, the Empire Board, and is a member of the Women’s Council of Realtors-Gwinnett.


Heritage Point - Piedmont Residential

228 Freedom Parkway - Hoschton , GA

I85 North toward Greenville Take Exit 129, toward Braselton/Hoscthon Turn Right onto Highway 53 Turn Left onto Lewis Braselton Blvd/ GA 124 Turn Right onto Freedom Parkway.