2025/12/11 10:00:002025/12/11 13:00:00America/New_YorkClass - BUYERS ARE LIARS?Class - BUYERS ARE LIARS?Hawthorne Ridge - 116 Poppy St - McDonough, GA
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Course Details
BUYERS ARE LIARS?
The TRUTH about Buyer Representation.
Are Buyers really liars?
Is specializing in buyer's agency a sound business model for real estate professionals?
For years, agents have repeated the phrase “buyers are liars.” But where did it come from, and does it still hold up? This course looks at the truth behind modern buyer behavior and challenges the old, often inaccurate assumptions.
You’ll dig into the psychological, emotional, and practical reasons buyers may give unclear or shifting information—fear of missing out, financing worries, lack of trust, life changes, or simple miscommunication. The goal is to understand what’s really going on so you can work with buyers more effectively.
You’ll also learn how to set expectations, build trust, and create systems that reduce confusion. And we’ll look at whether specializing in buyer representation is a smart and profitable focus in today’s market.
You will learn how to:
Spot why buyers hold back or change direction
Read behavior that signals confusion or fear
Improve communication and reduce misunderstandings
Build trust that encourages honesty
Create a structure that supports buyer loyalty
Understand the pros and cons of a buyer-focused business
By the end, you’ll have a clearer view of today’s buyers and practical tools to guide them with confidence.
Professional Real Estate Training With
A. Shane Mask
Shane Mask
CRB® RENE® ABR® SRS® SRES® C-RETS® ePro® PSA® AHWD®
Shane is a “lifer” in the real estate industry having been licensed right out of high school in 1990, listing over 100+ expired listings in his first year in the business. Shane is a seasoned and accomplished real estate professional with over 35 years of experience in real estate sales, coaching, marketing, educating, motivating, and mentoring.
As a licensed Real Estate Broker in GA FL SC TN & AL, Shane is the founder and broker of The American Realty and has provided broker guidance to over 1500 agents since 1999. Shane is also a licensed Mortgage Loan Originator in GA FL AL & SC and was previously a licensed real estate appraiser in GA. Shane is the founder of American Real Estate University, a proprietary CRD school in GA FL & SC training over 100,000 agents nationally since its inception in 1999.
Shane teaches many NAR courses as well as contracts, license law, prospecting, and The Code of Ethics. Shane is known for his humorous storytelling style of teaching and his famous real estate dad jokes!
