2026/03/23 18:00:002026/03/23 21:00:00America/New_YorkClass - Pricing Property to SellClass - Pricing Property to SellAmerican Real Estate University LIVE - Covington - 1123 Church Street - Suite 103 - Covington, GA
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Course Details
Pricing Property to Sell
3-Hour Continuing Education Course
Pricing a property correctly is one of the most important skills a real estate agent can develop.
Price it right, and you create momentum. Price it wrong, and you risk longer days on market, price reductions, and frustrated sellers.
This course gives you a practical framework for pricing residential property in today’s market. You’ll learn how to build a solid CMA, understand supply and demand, recognize common pricing mistakes, and communicate pricing strategy with confidence during listing appointments.
You’ll also explore how pricing shifts in seller’s, buyer’s, and balanced markets—and how small adjustments can make a major difference in results.
Whether you are a newer agent who wants more confidence or an experienced agent looking to sharpen your strategy, this course will strengthen your pricing skills and prepare you for deeper pricing education, including the PSA (Pricing Strategy Advisor) certification.
Walk away with tools you can use immediately on your next listing.
Professional Real Estate Training With
Marshall McCart
Marshall McCart has been licensed in real estate in Georgia since 1995 and holds a BBA in real estate from the University of Georgia's Terry College of Business & has been in real estate instruction since 2015.
At UGA, McCart studied under C.F. Floyd, Dr. David Downs & others with an emphasis on real estate development, land use controls, legal considerations & zoning.
McCart is the Lead Instructor at American Real Estate University and has taught over 60 salesperson, broker & post-license courses as well as over 200 CE classes over the years.
McCart also works on course development & content creation.
A proud "Real Estate Kid," McCart grew up in a real estate family and their family business & has been around real estate for most all of his life.
"Teaching & Real Estate are two major passions of mine & it's a true pleasure to be able to combine them," he says. "It's so rewarding to see students begin the journey, work hard to make it a reality, and then achieve their dreams & goals."
