The TRUTH about Buyer Representation.

Are Buyers really liars?
Is specializing in buyer's agency a sound business model for real estate professionals?

For years, agents have repeated the phrase “buyers are liars.” But where did it come from, and does it still hold up? This course looks at the truth behind modern buyer behavior and challenges the old, often inaccurate assumptions.

You’ll dig into the psychological, emotional, and practical reasons buyers may give unclear or shifting information—fear of missing out, financing worries, lack of trust, life changes, or simple miscommunication. The goal is to understand what’s really going on so you can work with buyers more effectively.

You’ll also learn how to set expectations, build trust, and create systems that reduce confusion. And we’ll look at whether specializing in buyer representation is a smart and profitable focus in today’s market.

You will learn how to:

Spot why buyers hold back or change direction
Read behavior that signals confusion or fear
Improve communication and reduce misunderstandings
Build trust that encourages honesty
Create a structure that supports buyer loyalty
Understand the pros and cons of a buyer-focused business

By the end, you’ll have a clearer view of today’s buyers and practical tools to guide them with confidence.