Why earn Pricing Strategy Advisor?

Determining property values depends more than ever on professional expertise and competence, the best use of technology, and approaching the pricing assignment from various perspectives.

Enhance your skills in pricing properties, creating CMAs, working with appraisers, and guiding clients through the anxieties and misperceptions they often have about home values with the PSA certification.

About PSA®

Designed for real estate professionals at all experience levels and those working with either buyers or sellers, the National Association of REALTORS® PSA (Pricing Strategy Advisor) certification provides a framework for understanding:

The purpose and benefits of CMAs
Terminology of pricing and valuation
The Code of Ethics as it relates to pricing
How to identify appropriate comparables, and where to find information about them
The role of supply and demand in pricing
How to adjust comparables
Specific challenges and special situations in making adjustments
How to guide clients through the CMA
How to work with appraisers
How to hone your pricing skills and practices